About Friends

We created this program for you

Our friends mean a lot to us. So to show our thanks, we've created the Friends of fresh&easy program. It's simple to join and even easier to earn cash rewards. 

No penalties, just rewards

Friends of fresh&easy is different than other grocery programs because, whether you're a member or not, all the customers enjoy great savings.  After all, we believe fresh wholesome food should be affordable to everyone. However as a Friend of fresh&easy, you'll receive Friends rewards for doing something you already do: shop with us. So really, there's no reason not to join!

So how does it work

  1. Join online
  2. Pick up a Friends card at fresh & easy
  3. Link your Friends card to your online account
  4. When you shop, you'll earn pointsmodule-spend-convert
  5. Watch your points add up and manage your account online
  6. To earn points even faster, load bonus point coupons onto your card
  7. When you're ready, convert points and load Friends rewards onto your card
  8. Spend your Friends rewards on your next visit to fresh & easy 
  • You need 500 or more points to convert to Friends rewards
  • You can then choose when to load Friends rewards onto your card
  • You can save points all year long, and you have up to 90 days after your last point conversion to use your Friends rewards

More questions? See our FAQ's

Please visit terms and conditions to make sure you're playing by all the rules.


fresh&easy now has a Friends app, available through both the Apple App Store and the Google Play Store. Just click on the images below to download.

             AppleAppIconSml.png         AndroidAppIconSml.png

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