Who We Are

Since transitioning to new ownership over a year ago, Fresh & Easy has reinvigorated its brand and its stores with the aim of fulfilling a new mission – saving customers time by making fresh and natural food more available and affordable. The new Fresh & Easy is a company built on fresh ideas. Innovation is at the core of everything Fresh & Easy does. From the hundreds of new unique fresh products, to eggs stamped with a laid on date, to an in-store growler program, and the first USDA certified grab & go sandwiches and salads in America, Fresh & Easy is delivering its promise to be a destination for value and products that don’t exist anywhere else.

Fresh _and _Easy _Vision _and _Mission