Twitter Tasting with @Fresh_and_Easy

We’d like to invite all wine enthusiasts, who are 21 years of age or older, to participate in our upcoming Twitter Tasting! We thought it’d be fun to kick off the Valentine’s Day celebrations by giving you a taste of our fresh&easy wines.

On Tuesday, February 9th at 7pm (PST), we’ll taste three exclusive fresh&easy wines that are perfect for whether you’re celebrating Valentine’s Day with that special someone or with friends. Karen Fletcher, our Fresh & Easy Wine Manager, will be your host and can give you the inside scoop on the uniqueness of our wines. She’s excited to get your feedback and happy to answer your questions.

To join:
1. Sign up at Taste Live using Twitter, Facebook or creating a new account on the top right corner
2. Let us know you’ll be joining us by RSVPing here
3. Pick up a bottle at your local Fresh & Easy store
4. Log in to Taste Live and tweet with us on February 9th at 7:00PM (PT)– Hashtag: #FandEWine

We will be tasting the following Fresh & Easy exclusive wines:

Montcadi Cava Rose – under $6

Boro Hills Sauvignon Blanc – under $11

Matuco Malbec 2007 - under $10

Gluten-Free at Fresh & Easy

We’re excited to report that we are introducing more gluten-free products to our range over the next few months and are currently offering hundreds of items in our stores that are made without gluten-containing ingredients!

Customers told us they wanted more gluten-free products to choose from and to easily identify which ones were gluten-free; and we listened. Just look for the maroon and green icon next to notable gluten-free products in our stores. Next time you’re in, ask your Kitchen Table attendant for a full list or just download it from our website at www.freshandeasy.com/glutenfree.


We hope you enjoy the new tasty gluten-free items in our stores and as always, we would love your feedback as we continue expanding the range!

Cheers!

Sallie

Fresh & Easy now in Fresno!

We’re excited to share that yesterday we opened our first stores in Fresno, CA with the help of Mayor Ashley Swearengin, Councilmembers Mike Dages, Andreas Borgeas, Larry Westerlund and Blong Xiong, Congressman Jim Costa and Marlene Murphey from the Fresno Redevelopment Agency. We opened our doors in Fresno at Cedar & Nees, downtown at Tulare & R, and in Clovis at Shaw & Willow and were happy to meet our new neighbors. Thank you to everyone who came out to celebrate with us!



Check out a video of the Mayor’s speech at the grand opening of the downtown Fresno location.



There was such a great positive response from our new neighbors in Fresno that we thought we’d pass along what they’re saying about their new neighborhood market.



Blog Posts:

Fresno Famous
Central Valley Moms
Fres-Know
Fresno Beehive
Fresno Biz Journal
The Fresnan
Lyndsay Lou
The Lulu
Vida en el valle blogs

Some Twit-Pics from tweeter @SmokeyBehr here and here

If you have a blog post, tweet, twit-pic or video you would like to share with us, please be sure to leave a link in the comment section!

Cheers!
SallieB

fresh&easy is the solution to your resolution!

It’s easy to achieve your New Year’s resolutions to eat more healthy foods and save more money. Our fresh&easy brand products have no artificial colors, flavors or added trans fats; and because we’ve designed our stores to save you money, you get these high-quality products at honest low prices everyday!

So, how do we do it? It’s all about keeping things simple. Check out our video to learn more and let us know what you think!



Happy New Year!
Gary

Turning old cards into new trees at fresh&easy

In the spirit of holiday giving, we’re asking our customers to help us give back to the environment. All of our stores will be collecting your used greeting cards through January 15th and recycling them.

All the proceeds will be donated to American Forests, a nonprofit organization we’ve partnered with that will use the money to plant trees in neighborhoods that need them, including those that have been affected by wildfires.

So remember to save those cards and bring them to your local fresh&easy to help turn them into new trees for a greener new year!

Happy Holidays!
-Gary