the fresh&easy store

This is what our prototype store design looks like:
We've tried to come up with a distinctive and attractive building which would be a welcome addition to any neighborhood, create the right environment for a fresh&easy shopping trip, but also be much more energy-efficient than a standard store. Hopefully, we've managed to achieve all three.

We wanted it to be distinctive so that people notice it, and attractive so that you're happy to see it in your neighborhood. Of course at times we'll have to modify the design so that it fits in with local planning rules, and where we're converting an existing building we can only add some of the elements, but so far we've had very favorable reaction from the planning community.

To enable a fresh&easy shopping trip, it's relatively small - more the size of a Trader Joe's or a Walgreens than a supermarket -, and of a shape that makes for a straightforward layout. It also uses a lot of natural light, to help create a comfortable and calm environment, as well as cut down on energy.

Indeed, with all the features we've built into it, we reckon we've reduced it's energy usage by c30%. As well as natural light, for example, our exterior signage and freezer cabinets use LED lighting, we've modified our chilled cabinets, and invested in a sophisticated energy control system.

Combined with our focus on making fresh, high quality food affordable and accessible for everyone, the color of the building pretty much chose itself...