Friday, June 1, 2007

a great place to work

Underpinning fresh&easy is a very simple belief: it's not advertising or fancy marketing that will make the business successful. It's the experience you have of your neighborhood fresh&easy store - is it good enough for you to want to come back again and again.

Of course, the way we design and lay out each store can make sure that it looks like a fresh&easy store. But in large measure, your experience depends on the team in your neighborhood store.

I suppose you could try and control each experience by sending out pages and pages of detailed instructions to each store team, and scripts to be followed when talking to customers. But that's not our way.

In our view (at the risk of being trite), it's much simpler: happy staff = happy customers.

So we're spending a lot of time and effort just being clear about what we stand for and what we're trying to achieve (have a look at the "who we are" section of our website), so that our teams have a compass. And we're setting out to create a positive working environment, using a team-based approach with growth opportunities, flexibility, rewards, and an emphasis on treating each other with respect.

We simply have to be a great place to work. It's not a choice, it's the key to our success...

3 Comments:

At June 7, 2007 6:14 PM , Anonymous Andrewjmorehouse@msn.com said...

I have been in the grocery business for 15 yrs. now, it is good to hear all you have had to say about fresh & easy.... I can't wait to visit one of your stores!

 
At June 12, 2007 10:56 PM , Anonymous nevadabob@bigfoot.com said...

On a bike trip to Florida in May I had a chance to visit a store called Next/store it was a smaller footprint than a supermarket. The mix looked to be 80% fresh and prepared foods and 20% convenience items. The store was packed as it was a lunch hour rush, and all of this was tied to a gas station. I know you are not in the fuel business, but is the food offering something like we can expect from F&E?

 
At July 5, 2007 7:07 PM , Anonymous Anonymous said...

I graduated from a large store in Germany and always had a 'nag' for communicating with customers. Are you planning on opening a store in Payson AZ because I would be proud to work for you.

 

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