As somebody pointed out, what we heard about the difficulties of making choices with so many similar products on the shelves echoes the theme of Barry Schwartz's book The Paradox of Choice. It's a fascinating read, and certainly strikes a chord. Check it out...
posted by Simon Uwins @ 8:14 AM
If someone had told me when I left Oxford university that I'd spend most of the next 20 odd years working in food retailing & for one company, I wouldn't have believed them (as it was my mother thought i was mad!). But I was lucky enough to join a company, Tesco plc, that simply believed that you should just listen to what people want & then deliver it better than anyone else - & anyway, for someone who wants to make a difference, everybody has an interest in food...
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1 Comments:
Tell you what.
Since I am caucasian from "caucasia" i.e. Europe I never had any problems in choosing.
Be it in Spain with "Continente" or with "Carrefour" in France; "Safeway" or "TESCO" in the UK or with "ALDI" in Germany they do never try to confuse you with a multiple-choice-are-you-sure-? procedure.
I only managed to "learn" this living in the Phoenix area since 2000.
Americans, I mean to say citizens of the USA ARE different.
I am still learning it the hard way on a day by day basis; so I just can't wait to get a TESCO store next to the Trader Joe's.
For a different and easier to handle shopping experience.
My Best
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