a very magic monday at fresh & easy
On setting out to build fresh&easy, we were very clear that we had to create a great place to work. After all, who wants to shop in a store where the staff clearly don't enjoy working?
So we decided from the start that every person we recruited would experience a "magic monday", within 4 weeks of joining the business. Tim (our chief executive), Hugh (who looks after hr), and my good self pledged to dedicate at least one monday morning every month explaining to our new employees what fresh&easy neighborhood market is all about, showing them around our mock store (which incidentally is still housed within a non-descript warehouse somewhere in LA).
Initially, there were just a handful of new recruits each time. This morning however, 12 "magic mondays" later, there were 75 - our first group of store and depot recruits have come on board.
In January 2006, 6 of us were sitting in our non-descript warehouse, trying to figure out how to build a business capable of delivering what customers had told us they wanted: fresh&easy neighborhood market.
This morning, 18 months later, it felt like the cavalry had arrived..... A very magic monday indeed!


5 Comments:
What's going on in your corporate marketing department? I never see open positions for marketing (other than @ the store level) but would love to join the Fresh & Easy team!
You should have viewed the Tesco site last year, there were many openings. However Tesco may be profiling applicants in regard to age?
When will the first store be opening? I can't wait to come and visit!!
I can't wait to be a part of my upcoming MAGIC MONDAY....I'm so excited to be part of a team that finally understands that happy customers and happy employees equals to a sucessful business.:)
can't wait till freshandeasy comes to san diego..when will that be?
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