chef mike at fresh & easy

As well as employing a Master of Wine, as I mentioned last week, we also employ our own chef, who goes by the name of Mike.

In the original research we did with families, many felt they were having to compromise the quality of food they ate in the interest of time.

So we built a kitchen capable of producing high quality prepared meals, without the need for artificial colors, flavors or preservatives.

And we found Mike.

He had been working for the last 13 years with award-winning restaurants and hotels on the West coast, and he immediately identified with what we were trying to do.

He has helped us develop recipes and fine-tune ingredients, to deliver the right balance of flavor and value for these families.

We now have an extensive range of chilled prepared meals, sandwiches & salads, which are receiving fantastic feedback from customers - my favorite is the Wild Mushroom Risotto, although I'm also very partial to the Thai dishes!

In fact, their sales have been so far ahead of what we thought, at times we've struggled to keep up with demand.

It's been a tremendous team effort at the kitchen - from a standing start last November, they've already produced over 2.5 million products.

More importantly, at fresh&easy, busy people no longer have to compromise.
And that's how it should be.....

Thank you Mike!