what's your favorite fresh&easy product?

I'm increasingly struck by the number of people who let us know what their favorite fresh&easy products are.....and how many different products they talk about.

Before we'd opened our first store, one of the big questions was whether people would accept our own brand products, which made up nearly 50% of our assortment.

It was one of the key reasons we built a "kitchen table" into each of our stores, so that people could try our products and make their minds up themselves.
It was also why we kept our packaging simple, so that you can see the product for yourself.

So it's good to hear how many different products are striking a chord with our customers.

Our Hummus gets a mention quite a lot (the Lemon & Cilantro is my favorite), many of the prepared meals from our own kitchen (including the Beef Lasagne and the Sheperd's Pie!), many of our ready to eat salads (also prepared fresh in our own kitchen), and the quality of our meat. But then there's also our Gelato (especially the Roasted Banana), our Kettle Chips, our Mountain Trail Mix, our One Huge Hunk (of chocolate), our Pure water, and of course our award winning wines - Reflexion, our own brand Rioja which was given 91 Parker points, is my particular favorite.

As well as how they taste, many comment about what great prices they are, and the fact they have simple ingredients, with no artificial colors, flavors, preservatives (except where absolutely necessary), and no added transfats. Our Mashed Potato, from our own kitchen, is a case in point, just have a look at its ingredient list...

Of course, not every product has worked, but we listen, and we're adding to our assortment all the time - we've recently announced another 200 products before the end of the year.

My own personal favorite?

Ahi Tuna Poke, from our fish cabinet - a Hawaian dish, I often have it for lunch.

But enough about me, tell me, what's your favorite fresh&easy product?