ONEHOPE Wine at fresh&easy

We built Fresh & Easy on a shared group of values that guide our decisions as a business. These values help make sure we create a great shopping trip for our customers while at the same time making sure we’re doing the right thing for our employees, our neighbors and the environment.

That’s why we’ve made every effort to partner with suppliers who share our values. Take our ONEHope Wine for example. We worked with Sonoma Wine Company – members of the Sonoma County Green Business Program and Wine Institute’s Sustainable Winegrowers program – to create a Fresh & Easy exclusive Sauvignon Blanc blend. 50% of the profits will be donated to the nonprofit organization American Forests – so for every bottle of ONEHOPE Wine sold a tree will be planted in an area recently devastated by wildfires. This means that when you purchase the wine, you will not only get a great new blend but you will be helping the environment too - all for under $10.

In addition to launching ONEHOPE Wine to celebrate Earth Day we’re giving away free reusable canvas bags on Wednesday, April 22nd to customers when they spend $10 or more. We believe reusable bags are the best option for our customers and want to encourage them make greener choices when shopping with us.

So, stop by your store and pick up a bottle of ONEHOPE Wine and then take it home in a reusable canvas bag. In one stop you can plant a tree and reduce your impact on the environment. And that, of course, is how it should be…