Q&A around fresh&easy…

From day one, we’ve received loads of questions from our neighbors asking when their store will open.

Want to be first in line on grand opening day? Here is how you do it:

Locate your store and keep an eye on it. Once confirmed, we’ll display the grand opening date… We’ll also hang a huge banner outside the store and send reminders through Twitter to make sure everyone is looped in...

Our coupons have proven to be very popular and many of you have asked for more of them. So, here’s the deal, literally...

We’re working hard to find ways for everyone to save and we’ll occasionally offer coupons when we can. But, each week you can depend on our Daily Markdowns, 98¢ Produce Packs and Extra Low Prices to help stretch your budget.

Of course, be sure to check out our website and bi weekly flyer for the latest deals and if you haven’t already, sign up to become a Friend of fresh&easy. Once registered, we’ll email you some of our latest news and special offers.

As always, continue to let us know what you think. We’re listening…

Cheers,
Gary

shop for schools at fresh&easy

Hey Guys,
It’s Gary here… Thought you’d like to hear what we’re doing to help out schools in the neighborhoods we join. We’ve called our efforts Shop for Schools, and developed a program to give donations back to schools just for shopping with us.

So far, it’s been well received and we’re delighted to help out as good neighbors wherever we can. Take a look and let us know what you think. And of course if you haven’t yet registered your school, better do so by January 30th!

Cheers,
Gary

Fresh (& Easy) Tweets

Listening and talking directly with you, our shoppers, is the greatest and most important part of our business. To stay closer in contact with you, we are now on twitter @Fresh_and_Easy ! Through tweets, we will let you know all about the latest news, deals, new products, and meal ideas.

Please stop by, say hello and chat with us!

~Sallie

New store opening in Chino Hills

Hi Friends!

Sallie here - We celebrated two store openings this week in Chino Hills, California and in Gilbert, Arizona.

Here are some pictures of the opening celebration in Chino Hills.

The local community group, The Let it Be Foundation,

was presented with a donation from F&E.

The first customer in the

new Chino Hills store.

Thank you to the Chino Hills and Gilbert Communities for the very warm welcome!

~Sallie

new year resolutions from fresh & easy

Well, what an extraordinary year.

With all that's happened in the world, it's easy to forget that fresh&easy only had its first birthday in November.

From the start, it's been a business built by simply listening to what customers ideally want, and then trying to deliver it.

So in that spirit, I thought I'd share 3 resolutions for the new year.

We all know about the state of the economy. In talking to a lot of our customers, we hear about the various measures they're taking to cut down on their spending and reduce waste, in order to stretch their budgets. But we're also hearing the same concerns that we heard before, about the wholesomeness of food and the impact on the environment, though with a real sense of having to compromise to make ends meet.

So our first resolution is to find new ways to help our customers to stretch their budgets, so they don't have to compromise - from tomorrow, for example, we will always have 6 produce packs on offer at just 98¢ per pack, week in, week out, so our customers can count on it.

We've also had many, many requests to be kept informed via email of what's going on at our stores - whether offers, new products, meal ideas, etc.

So our second resolution is to do just that - you can now sign up on our website to be a friend of fresh&easy, receiving latest news and offers from us via email. It's quite basic at the moment, but we'll add features as we go (on the basis of feedback from our friends, naturally).

Finally, I've also had many requests to keep this blog going, and make it a bit more interactive - I'm very conscious that my last posting was in September (I had twin girls that month, which has kept me rather busy...).

So my third resolution, to uprate this blog. To help me, I've co-opted 2 web assistants, Gary and Sallie, who'll add things now and then, and follow up on comments. They'll always though use their own names, when they do.

It's been an amazing year to be a part of fresh&easy, as we've built a brand from nothing.

Who knows what 2009 will bring. But we'll just keep listening to customers, and trying to give them what they want.

And that, surely, is how it should be.....