Planting Trees In South LA With fresh&easy

On Saturday, April 18th we partnered with the LA Conservation Corps and Councilwoman Jan Perry to plant 60 trees around South LA in celebration of Earth Day.

We met at our future store site at Central and Adams and had a great time helping to beautify the neighborhood!

Special thanks to all the volunteers from the community who came out to help make South LA greener, one tree at a time. Here's some footage from this fantastic day!



Cheers,
Gary

Good Food in Frugal Times

Just because we are in a recession doesn't mean that we should have to compromise the quality and taste of our groceries. Staying at home and cooking is a simple way to save money, but it can be overwhelming to plan meals in advance and around deals. We pulled together some helpful links that have tips to help save in these tough economic times.

Here are some of our favorite blogs that battle the recession blues with good food:

• Recession Recipes - Take two inspired cooks and mix with seasonal ingredients, recent deals from many stores and add a splash of creativity and you have recipes that are not only recession proof, but downright beautiful.
• LA Cheapskate - Cindy scouts for deals and plans a whole weekly meal plan around what she finds. Have leftover ham? She's got you covered on ways to get more meals for your buck.
• CookThink - Plug in the ingredients you already have at home and it will come up with a gourmet recipe you. Its perfect for those nights when you can't think of anything to do with that pineapple, those pork chops from the freezer, and the can of diced tomatoes from the back of the pantry.

Some more excellent blogs to visit when looking for frugal tips:

• Green Stew
• Frugal Mommy
• Self Reliant Sisters
Frugal Girls

• Be CentsAble
The Cheapos

• The Frugal Diva

Some Fresh & Easy insider tips:

• Each Wednesday we launch new extra low price specials across our stores. They are updated on our website where you can view all the deals by downloading your weekly flyer for your area.
• In different aisles throughout our stores you will find our newest promotion “Buy more & save."
• Each day we have special mark downs in our clearance section at the end of our refrigerated aisle.
• If you haven’t already, sign up for our Friends of Fresh & Easy emails and we’ll send you our latest news and exclusive offers.

What are your special tips for saving money and sources for good tips and deals? We are always listening, so please share your thoughts!

~Sallie

ONEHOPE Wine at fresh&easy

We built Fresh & Easy on a shared group of values that guide our decisions as a business. These values help make sure we create a great shopping trip for our customers while at the same time making sure we’re doing the right thing for our employees, our neighbors and the environment.

That’s why we’ve made every effort to partner with suppliers who share our values. Take our ONEHope Wine for example. We worked with Sonoma Wine Company – members of the Sonoma County Green Business Program and Wine Institute’s Sustainable Winegrowers program – to create a Fresh & Easy exclusive Sauvignon Blanc blend. 50% of the profits will be donated to the nonprofit organization American Forests – so for every bottle of ONEHOPE Wine sold a tree will be planted in an area recently devastated by wildfires. This means that when you purchase the wine, you will not only get a great new blend but you will be helping the environment too - all for under $10.

In addition to launching ONEHOPE Wine to celebrate Earth Day we’re giving away free reusable canvas bags on Wednesday, April 22nd to customers when they spend $10 or more. We believe reusable bags are the best option for our customers and want to encourage them make greener choices when shopping with us.

So, stop by your store and pick up a bottle of ONEHOPE Wine and then take it home in a reusable canvas bag. In one stop you can plant a tree and reduce your impact on the environment. And that, of course, is how it should be…

Review what you sampled at our fresh&easy Kitchen Table

Each day in our stores we sample signature fresh&easy products at our Kitchen Table. The result is lots of helpful feedback on the different sampling items and you are introduced to new and different products all the time.

Since we’re always finding ways to listen to our customers we’ve just launched a Kitchen Table Product Review section on our website. If you’ve recently sampled something, we invite you write a brief review that may end up on our Homepage!

Stop by next time you’re in! And of course, let us know what you think.

Cheers,
Gary