fresh&easy (Official Blog of Fresh & Easy Neighborhood Market): Green is the culture at fresh&easy

Wednesday, January 27, 2010

Gluten-Free at Fresh & Easy

We’re excited to report that we are introducing more gluten-free products to our range over the next few months and are currently offering hundreds of items in our stores that are made without gluten-containing ingredients!

Customers told us they wanted more gluten-free products to choose from and to easily identify which ones were gluten-free; and we listened. Just look for the maroon and green icon next to notable gluten-free products in our stores. Next time you’re in, ask your Kitchen Table attendant for a full list or just download it from our website at www.freshandeasy.com/glutenfree.

We hope you enjoy the new tasty gluten-free items in our stores and as always, we would love your feedback as we continue expanding the range!

Cheers!

Sallie

Labels: customers, gluten, Gluten Free, label, listening, we listen

4 Comments:

At January 27, 2010 4:43 PM , Michelle @ Flying Giggles said...: That is wonderful. I know a lot of kids who are on gluten free diets.

My children were recently diagnosed with dairy allergies. I am always at the West Covina Fresh & Easy, actually, I was just there today. I would love to see Almond milk, dairy free ice cream and other dairy free items available.
At January 28, 2010 8:15 AM , K said...: Next will there be a Vegan list? That would be wonderful!
At January 29, 2010 11:31 AM , SallieB said...: Michelle - Thanks much for your feedback on Dairy free. We are always looking to our customers to help us out with what they needs, so I am excited to bring your fantastic suggestions to the team! Thanks!!

K - We do not currently have a vegan list, but its an interesting idea that we should explore.

Keep the feedback coming everyone!

~SallieB
At February 2, 2010 4:19 AM , Anonymous said...: I continue to be amazed at how F&E truly listens to its customers...can't say other food stores are like that...what a great idea to not only include more gluten-free products in your stores, but to also LABEL them as such, thereby making it easier for the consumer to spot...brilliant! and THANK YOU for being a conscientious company who actually cares about its consumers...you have a customer for life, F&E!