Fresh food in South LA

We were thrilled today to partner with Los Angeles City Councilwoman Jan Perry to open our South Los Angeles store – one of the first store locations we identified over two years ago!

This store is part of a broader redevelopment program to revitalize the Central Avenue corridor. We’re excited to be a part of the effort and hope to encourage even more business and growth as a result.

Providing food access and healthier foods to underserved communities has been getting national attention with First Lady Michelle Obama taking up the torch to try to get Americans to eat better and tackle childhood obesity by encouraging better eating habits. We continue to open stores in all types of neighborhoods because we fundamentally believe everyone – regardless of where they live – deserves access to quality, fresh food at affordable prices. In reviewing our the best selling items across all Fresh & Easy stores – from Hollywood to Pasadena to Compton, we have found that fresh fruits and vegetables and quality meats and poultry are consistently best sellers, regardless of the neighborhood.

The opening was quite the neighborhood event – lots of local leaders, friends from the City of LA and neighbors showed up to see the new store. We even had the Jefferson High School marching band perform outside the store!


We presented Councilmember Perry today with a Fresh & Easy Superstar Shirt. Each week, at our company team meeting, we award Superstar Shirts to employees who have gone above and beyond the call of duty to do something extraordinary for our customers or their neighborhoods. This is the first time we’ve ever awarded a Superstar Shirt to someone outside our Fresh & Easy family, but we certainly feel Councilwoman Perry deserves one for her work in revitalizing the area and bring fresh, quality food to residents in the neighborhood.

We also had a team of Fresh & Easy volunteers in the neighborhood to help beautify 28th Street Elementary School by painting murals later this afternoon. One mural of the U.S. Map and the other one reminding kids to eat their fruit and veggies!


For more pictures and stories of the South LA opening, visit here, here and here!

Cheers!
~Sallie