talking fresh&easy blog

Wednesday, March 24, 2010

Fresh & Easy team gets moving!

From our home office to our stores, we’re an active group here at Fresh & Easy. A week and a half ago, a number of the Fresh & Easy team participated in the grueling Solvang Century & Half-Century Bike Ride and this past weekend in the world-famous Los Angeles Marathon!


A dozen Fresh & Easy bikers set out in Solvang, choosing either a half-century or a century ride. Of course most of our team biked the full 100 miles! Despite windy conditions, everyone finished.


On Sunday, members of the Fresh & Easy team joined the roughly 25,000 runners in the L.A. Marathon. The 26.2 mile course started at Dodger’s Stadium and finished at the Santa Monica Pier. Happy to report everyone made it into work on Monday, despite the sore legs!


We think it’s important to live a healthy lifestyle from eating right to getting out there and exercising. Congratulations to our team members on these accomplishments!

Cheers!
~ Sallie

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Monday, March 15, 2010

Your receipts made a big difference!

We are happy to announce that this school year’s Shop for Schools program raised over $670,000 for schools in Arizona, California and Nevada. The school that raised the most money in each state was awarded a $5,000 bonus and we had fun presenting them with checks at their school celebrations today.

Congratulations to the below winning schools!















Our Lady of Sorrows Academy, Phoenix AZ raised over $7,000

Arizona schools together raised over $90,000















Sunset View Elementary, Point Loma CA raised over $10,000

California schools together raised over $450,000
















Bunker Elementary, Las Vegas NV raised over $10,000

Nevada schools together raised over $130,000

Nearly 1,000 local schools participated and for every $20 in fresh&easy receipts they collected from September 15th – December 31st, we made a $1 donation for them to use as they see fit.

Participating schools also had the option of having their own Shopping Night, and we’re excited to share this video to show you what they’re all about.



Congratulations to all the participating schools on their fundraising efforts and we look forward to partnering with you again next Fall!

For more info visit freshandeasy.com/shopforschools.

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Monday, March 8, 2010

the culinary art of coffee

It takes a lot of people and passion to put great products on our shelves. Part of Fresh & Easy’s commitment to you is that we put the best products on our shelves that we know are created with care. Behind each Fresh & Easy product is a story and group of passionate people who strive to make the highest quality, fresh products possible – and keep them all at a reasonable price.

So when we met the owners of Caffe Calabria, a local café and artisanal coffee roaster in San Diego, we knew we had to partner with them to produce some of the most amazing, rich and delicious coffee for our shelves – the fresh&easy artisanal coffee. The company’s passion for the culinary art of coffee-making is apparent in the incredible care they put into each step of the coffee roasting process – from raw bean to finished product, each batch goes through rigorous testing and tastings to make sure it is perfect.

We took a camera down to Caffe Calabria to capture the care and passion the roasters of Caffe Calabria put into every single batch of fresh&easy artisanal coffee.



The coffee is carefully packaged in tins, preserving the freshness and aroma so when you open the canister in your home the result is a perfect cup of fresh, handcrafted coffee made with care. I don’t know about you, but I can practically smell the coffee through the screen…

For another “story behind the product” – check out our trip to the Il Fornaio bakery to see the bakers of fresh&easy breads!

Cheers!
~SallieB

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