Listening to our Customers

If you have been following us on Twitter or Facebook lately, you’ve probably seen us asking for your input on many different aspects of the store, including vegetarian and vegan products you love and would like to see in our stores. Since we first opened, vegetarian options have been one of the most common dietary requests we receive from customers, second only to gluten-free products.

In January, based on customer input, we added new gluten-free products to our range and made them easier to find in our stores. To kick off the discussion about improving our vegetarian options, we invited a group of customers over to our home office to share with us what kinds of food they look for in our stores as well as their ideas for fresh&easy vegetarian/vegan items.


We had a really great and informative conversation and we want to thank all of these bloggers for spending their evening talking about food with us! We learned a lot from you, as always.

A big thank you to:

Nhershoes
Newlywife
Sweatpantsmom
All things food

We still would love more feedback on what vegetarians or vegans would like to see in our stores, so please leave us a comment here on the blog and let us know what items you would like to be able to get at your local Fresh & Easy!

Cheers!

~Sallie

Free bag for Earth Day, reusable bags for everyday

At Fresh & Easy, green is more than just our color, it’s our way of life. We’ve worked hard to make our stores and our products eco-friendly and we want to help you be green too!

So instead of Earth Day, we’re celebrating Earth Week this year with a free reusable bag for our customers who spend $20 or more through April 22. All you have to do is visit our Facebook fan page get the free canvas bag coupon.



We want you to love the bag you use, so we are giving you the chance to design it! We would like to invite you to enter our Design-A-Bag Contest by submitting your original bag design by May 31st.

In June, our “friends of fresh&easy” will have the chance to vote for their favorite designs to pick the winner. If you haven’t already, you can sign up to be a friend of fresh&easy at freshandeasy.com/friends to be able to vote and to get our latest news and exclusive discounts.



Did we mention the winner will get free groceries for a year? To get more details on our Design-A-Bag contest, and to enter, visit freshandeasy.com/designabag. Good luck!

Using reusable bags is only one way to help the earth. You can read about some of the other eco-friendly things we do in the Green Architecture and Building Report or you can visit freshandeasy.com/greenbuilding. By being green, we not only get to help the environment, we also keep our business costs low, which helps our customers save some green as well!

Happy Earth Day,
Sallie

Eat well at Fresh & Easy with our new meals

Our customers told us they love our prepared meals, but wished we offered some with less calories, sodium and fat. We’re happy to report that we have been hard at work creating nutritionally balanced meals - called "eatwell" - and you can now find them in our stores! Eatwell gives you more nutritious options without having to compromise on quality or flavor.

The eatwell products you can now find on our shelves include ready-made meals, soups, salads sandwiches and sushi. We've displayed some of the nutritional information on the front of the package, and each product in the line has no more than 25 percent of the total daily values for calories, fat, saturated fat and sodium. And of course, since they’re fresh&easy brand, they’re only made with ingredients you can pronounce. Make sure to keep an eye out, since soon we’ll be introducing even more eatwell items!



Before launching these new products in stores, we asked local bloggers to join us at our home office to find out what they thought of them. A big thank you to all our blogger friends who came out for the tasting!



We could go on and on about how excited we are about these products, but it’s probably more interesting to see what our customers think:

SueBob's Snackish Blog
Bern Baby Bern
Random Walk Down Mommy Street
Rockin Mama
Funny Yellow Mom
Newly Wife
Temple of Fresh & Easy
N Her Shoes
Greenery in Mommyhood
Dine 909
The Frugal Diva
Traded my BMW for a Minivan
NEW! Sweatpants Mama

We are thrilled the eatwell products have received such a positive response so far and we’re eager to find out what you think too! Leave us a comment and let us know if you enjoyed eating well :)

Cheers,
Sallie