What's New at fresh&easy

There’s always something new happening around our shops. Each week we’re introducing new products to our range, finding new ways to help stretch budgets and preparing to open new stores!

To stay informed on What’s New around your fresh&easy, Click Here! And check back often!!!

Cheers,
Gary

Good Food in Frugal Times

Just because we are in a recession doesn't mean that we should have to compromise the quality and taste of our groceries. Staying at home and cooking is a simple way to save money, but it can be overwhelming to plan meals in advance and around deals. We pulled together some helpful links that have tips to help save in these tough economic times.

Here are some of our favorite blogs that battle the recession blues with good food:

• Recession Recipes - Take two inspired cooks and mix with seasonal ingredients, recent deals from many stores and add a splash of creativity and you have recipes that are not only recession proof, but downright beautiful.
• LA Cheapskate - Cindy scouts for deals and plans a whole weekly meal plan around what she finds. Have leftover ham? She's got you covered on ways to get more meals for your buck.
• CookThink - Plug in the ingredients you already have at home and it will come up with a gourmet recipe you. Its perfect for those nights when you can't think of anything to do with that pineapple, those pork chops from the freezer, and the can of diced tomatoes from the back of the pantry.

Some more excellent blogs to visit when looking for frugal tips:

• Green Stew
• Frugal Mommy
• Self Reliant Sisters
Frugal Girls

• Be CentsAble
The Cheapos

• The Frugal Diva

Some Fresh & Easy insider tips:

• Each Wednesday we launch new extra low price specials across our stores. They are updated on our website where you can view all the deals by downloading your weekly flyer for your area.
• In different aisles throughout our stores you will find our newest promotion “Buy more & save."
• Each day we have special mark downs in our clearance section at the end of our refrigerated aisle.
• If you haven’t already, sign up for our Friends of Fresh & Easy emails and we’ll send you our latest news and exclusive offers.

What are your special tips for saving money and sources for good tips and deals? We are always listening, so please share your thoughts!

~Sallie

Family packs at fresh & easy

We've always followed a very simple approach - listen to what your customers want, and then try and deliver it, better than anybody else.

That's why we encourage customers to give us feedback - through our website or comment cards - and why we carry out exit surveys around our stores every month.

So when customers told us they enjoy our prepared meals, but would like to see more family sized meals, we took action!

We’ve just introduced a selection of 6 new prepared meals suitable for a family of four, including favorites like Lasagna with Meat Sauce or our Chicken & Bacon Mac & Cheese. And with no trans fats and no artificial colors or flavors, we’ve introduced these dinners at just $8.00! Now families have more options without having to compromise on quality or price.

There's several other areas where our customers have asked us for larger pack sizes, so again we're busy working on them. Some have already hit our stores, like bigger packs of chicken breasts, and Huggies diapers.

It's a simple approach, but it means our shopping trip is always improving for customers. After all, everyday our customers vote with their feet, and that surely is how it should be...

Next time you’re in, be sure to check them out…



Lasagna with Meat Sauce, 44 oz. & Chicken & Broccoli Pasta Alfredo, 40 oz



Spaghetti with Turkey Meatballs, 45 oz. & Chicken Teriyaki with Rice & Vegetables, 45 oz.



Chicken & Bacon Macaroni & Cheese, 40 oz. & Chicken Burritos with Green and Red Sauce, 40 oz.