talking fresh&easy blog

Thursday, September 17, 2009

Shop for Schools

Two weeks ago we launched our Shop for Schools program at the opening of our 126th location in Long Beach.

Earlier this year we piloted the program to raise money for K-8th grade schools in the neighborhoods around our stores. We saw an incredible response as schools raised more than $130,000 for whatever they need the funds for. Our store employees, parents and customers all pitched in with ways to enhance the program for this year’s version, so we are hopeful that even more schools will participate!

We have also added a Shopping Night to the program, which allows all registered schools to receive 5% of a store’s sales on a particular evening. One of our Las Vegas team members – Jackie Urban –came up with the idea, which we tried out with such success we decided to roll it out for all of our participating schools.

Check out a video on Shop for Schools from earlier this year.

Be sure to check with your local school to see if they are participating – it is not too late to participate! Schools have until October 1st (THURSDAY!) to sign-up at our website

Labels: , , , , , , ,

Thursday, August 13, 2009

Shop for Schools is back at fresh&easy

Earlier this year we piloted a program called Shop for Schools and helped raise money for K-8th grade schools in the neighborhoods around our stores. Afterwards, we were delighted to hear from parents, students, teachers and administrators that our donations helped them purchase much-needed supplies, books, instruments and sometimes helped pay teacher salaries.

Each day we hear about the pressure schools are under when it comes to budgets; and we really want to help out. So after talking and listening to participants and customers from our pilot program, we’ve made some improvements and decided to bring it back!

This time, we’ve extended the fundraising period and added enhanced fundraising opportunities. For example, participating schools will receive a $1 cash donation for every $20 spent at our stores beginning September 15th through December 31st and on a designated evening schools can receive 5% of a store’s sales.

Check out a video on Shop for Schools from earlier this year:



We recently sent registration forms to eligible schools in the neighborhoods around our stores, so be sure to chat with your school’s administrator if you’d like to register. Registration ends October 1st!

We're interested to hear your thoughts... Did your school participate earlier this year? What did you think?

Cheers,
Gary

Labels: , , ,

Thursday, May 14, 2009

fresh&easy gives back to schools

Last year, we heard a lot from our neighbors, customers and employees about how hard-hit schools have been because of the current economy. So we created a fundraising program called Shop for Schools to help. Today we announced that our first ever Shop for Schools program helped raise over $130,000 for schools in California, Arizona and Nevada!

The school that raised the most money in each state was awarded a $5,000 bonus. We presented the winning schools with their checks today at celebrations we threw at their neighborhood stores. The money raised can go toward anything the schools need most, from art supplies and books to playground equipment. We’re excited to share this video with you of Tim Mason, our CEO, presenting Mountain Meadows Elementary School in Moorpark, CA with a $10,000 donation!



Congratulations to all the participating schools on their fundraising efforts!

Cheers!
~Sallie

Labels: , , ,