Listening to you – it’s a piece of cake!

We really love hearing from you. We love getting your comments about what you like and what you think we should improve. When we first set out to design and build Fresh & Easy, we went out and asked people what they wanted from a grocery store. Now, just a few short years later listening is still a huge part of how we run our company and we’re happy to report we have many ways to connect with you – through our website, Twitter, Customer Favorites and Kitchen Table polls, and now Facebook.

But it’s not just about taking the time to listen to your comments – it’s about figuring out a way to respond. Take for example the case of the fresh&easy Gourmet Chocolate Cupcakes.

Oakley, creator of the independent fan blog Temple of Fresh & Easy, bites into the sweet success of bringing back the fan favorite.

When we discontinued these cupcakes due to shipping and distribution issues, our in-boxes were immediately flooded with feedback from customers who missed their chocolaty goodness. We heard everything from “I cannot live without my chocolate cupcakes” to “I am devastated the cupcakes are no longer in the stores.” So we quickly figured out a way to get the cupcakes back on our shelves in just three weeks.

We also recently launched several more gluten free products and you might have noticed that we brought back and added new fresh&easy baking mixes, all as a direct response to customer feedback.


So as you bite into that chocolate cupcake or bake that vanilla bean cake, go right ahead and thank yourself and your neighbors. And keep the feedback and ideas coming, because we’re listening.

Cheers!
~Sallie

fresh&easy is now on facebook!

Status update: We just launched our official fresh&easy Facebook fan page!

Though it’s still early, we’ll be adding more features and content based on your input on the fan page. If you’d like another way to stay connected, fan us at www.facebook.com/freshandeasy. And be sure to tell us what you think!

We’re also on
•Twitter @fresh_and_easy
•Youtube
•Flickr

Cheers!
Gary

Twitter Tasting with @Fresh_and_Easy

We’d like to invite all wine enthusiasts, who are 21 years of age or older, to participate in our upcoming Twitter Tasting! We thought it’d be fun to kick off the Valentine’s Day celebrations by giving you a taste of our fresh&easy wines.

On Tuesday, February 9th at 7pm (PST), we’ll taste three exclusive fresh&easy wines that are perfect for whether you’re celebrating Valentine’s Day with that special someone or with friends. Karen Fletcher, our Fresh & Easy Wine Manager, will be your host and can give you the inside scoop on the uniqueness of our wines. She’s excited to get your feedback and happy to answer your questions.

To join:
1. Sign up at Taste Live using Twitter, Facebook or creating a new account on the top right corner
2. Let us know you’ll be joining us by RSVPing here
3. Pick up a bottle at your local Fresh & Easy store
4. Log in to Taste Live and tweet with us on February 9th at 7:00PM (PT)– Hashtag: #FandEWine

We will be tasting the following Fresh & Easy exclusive wines:

Montcadi Cava Rose – under $6

Boro Hills Sauvignon Blanc – under $11

Matuco Malbec 2007 - under $10

Simon is now on Twitter!

Want Simon’s latest thoughts on fresh&easy and potentially anything else? He’s now officially on Twitter! Click here to begin following him…

Are you on Twitter? We are! Click here to get our latest fresh&easy tweets…

Cheers!
Gary

Fresh (& Easy) Tweets

Listening and talking directly with you, our shoppers, is the greatest and most important part of our business. To stay closer in contact with you, we are now on twitter @Fresh_and_Easy ! Through tweets, we will let you know all about the latest news, deals, new products, and meal ideas.

Please stop by, say hello and chat with us!

~Sallie