Listening to you – it’s a piece of cake!
We really love hearing from you. We love getting your comments about what you like and what you think we should improve. When we first set out to design and build Fresh & Easy, we went out and asked people what they wanted from a grocery store. Now, just a few short years later listening is still a huge part of how we run our company and we’re happy to report we have many ways to connect with you – through our website, Twitter, Customer Favorites and Kitchen Table polls, and now Facebook.
But it’s not just about taking the time to listen to your comments – it’s about figuring out a way to respond. Take for example the case of the fresh&easy Gourmet Chocolate Cupcakes.
When we discontinued these cupcakes due to shipping and distribution issues, our in-boxes were immediately flooded with feedback from customers who missed their chocolaty goodness. We heard everything from “I cannot live without my chocolate cupcakes” to “I am devastated the cupcakes are no longer in the stores.” So we quickly figured out a way to get the cupcakes back on our shelves in just three weeks.
We also recently launched several more gluten free products and you might have noticed that we brought back and added new fresh&easy baking mixes, all as a direct response to customer feedback.
So as you bite into that chocolate cupcake or bake that vanilla bean cake, go right ahead and thank yourself and your neighbors. And keep the feedback and ideas coming, because we’re listening.
Cheers!
~Sallie
Labels: cupcakes, customer favorites, customers, facebook, listening, products, Twitter, we listen, website, your favorites
posted by SallieB @ 9:41 AM
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