Taste Testing at fresh&easy

Ever wonder why our fresh&easy branded products always taste great? The answer: Lots of taste testing and development…

Before fresh&easy products hit our shelves, they are sampled in blind taste tests by our own team members. These sessions occur almost daily around our offices and we use the feedback to craft products we think taste just good as or better than leading national brands; all while adding no artificial colors, flavors, trans fats and only using preservatives where we have to.

Recently our fresh&easy Gazpacho, Hummus and Pizza Dough have been popular among customer comments and blogs. So tell us, which fresh&easy products do you think taste the best?

Cheers,
Gary