Big Pizza at Fresh & Easy

As Simon mentioned in a recent blog post, we have been listening to the feedback from our customers and as a result we’re introducing over 1,000 new products into our stores over the next few months. One of the things we heard from customers – particularly in this economy – is they want larger portions to feed their families, but they don’t want to break the bank doing it and they still want quality food. Like we always do, we’ve listened. Among several other family sized meals, we introduced the fresh&easy Big Pizza (it serves six people for just $8.99). And like all of our fresh&easy products, it has no artificial flavors, colors, no added trans fats and only uses preservatives when absolutely necessary.

This pizza is so big that we had to take it to the local appliance store to make sure it fit into most ovens! We also had to buy a special piece of machinery at our kitchen facility to pack it because we didn’t have anything quite big enough. Here is Stephanie from our home office making sure it fits into several ovens at an appliance store.


We are excited to be able to offer this and many other new products in our store for you and look forward to your thoughts. As always, please keep the feedback coming!

Cheers!
~ Sallie

Family packs at fresh & easy

We've always followed a very simple approach - listen to what your customers want, and then try and deliver it, better than anybody else.

That's why we encourage customers to give us feedback - through our website or comment cards - and why we carry out exit surveys around our stores every month.

So when customers told us they enjoy our prepared meals, but would like to see more family sized meals, we took action!

We’ve just introduced a selection of 6 new prepared meals suitable for a family of four, including favorites like Lasagna with Meat Sauce or our Chicken & Bacon Mac & Cheese. And with no trans fats and no artificial colors or flavors, we’ve introduced these dinners at just $8.00! Now families have more options without having to compromise on quality or price.

There's several other areas where our customers have asked us for larger pack sizes, so again we're busy working on them. Some have already hit our stores, like bigger packs of chicken breasts, and Huggies diapers.

It's a simple approach, but it means our shopping trip is always improving for customers. After all, everyday our customers vote with their feet, and that surely is how it should be...

Next time you’re in, be sure to check them out…



Lasagna with Meat Sauce, 44 oz. & Chicken & Broccoli Pasta Alfredo, 40 oz



Spaghetti with Turkey Meatballs, 45 oz. & Chicken Teriyaki with Rice & Vegetables, 45 oz.



Chicken & Bacon Macaroni & Cheese, 40 oz. & Chicken Burritos with Green and Red Sauce, 40 oz.