Eat well at Fresh & Easy with our new meals

Our customers told us they love our prepared meals, but wished we offered some with less calories, sodium and fat. We’re happy to report that we have been hard at work creating nutritionally balanced meals - called "eatwell" - and you can now find them in our stores! Eatwell gives you more nutritious options without having to compromise on quality or flavor.

The eatwell products you can now find on our shelves include ready-made meals, soups, salads sandwiches and sushi. We've displayed some of the nutritional information on the front of the package, and each product in the line has no more than 25 percent of the total daily values for calories, fat, saturated fat and sodium. And of course, since they’re fresh&easy brand, they’re only made with ingredients you can pronounce. Make sure to keep an eye out, since soon we’ll be introducing even more eatwell items!



Before launching these new products in stores, we asked local bloggers to join us at our home office to find out what they thought of them. A big thank you to all our blogger friends who came out for the tasting!



We could go on and on about how excited we are about these products, but it’s probably more interesting to see what our customers think:

SueBob's Snackish Blog
Bern Baby Bern
Random Walk Down Mommy Street
Rockin Mama
Funny Yellow Mom
Newly Wife
Temple of Fresh & Easy
N Her Shoes
Greenery in Mommyhood
Dine 909
The Frugal Diva
Traded my BMW for a Minivan
NEW! Sweatpants Mama

We are thrilled the eatwell products have received such a positive response so far and we’re eager to find out what you think too! Leave us a comment and let us know if you enjoyed eating well :)

Cheers,
Sallie

Fresh food in South LA

We were thrilled today to partner with Los Angeles City Councilwoman Jan Perry to open our South Los Angeles store – one of the first store locations we identified over two years ago!

This store is part of a broader redevelopment program to revitalize the Central Avenue corridor. We’re excited to be a part of the effort and hope to encourage even more business and growth as a result.

Providing food access and healthier foods to underserved communities has been getting national attention with First Lady Michelle Obama taking up the torch to try to get Americans to eat better and tackle childhood obesity by encouraging better eating habits. We continue to open stores in all types of neighborhoods because we fundamentally believe everyone – regardless of where they live – deserves access to quality, fresh food at affordable prices. In reviewing our the best selling items across all Fresh & Easy stores – from Hollywood to Pasadena to Compton, we have found that fresh fruits and vegetables and quality meats and poultry are consistently best sellers, regardless of the neighborhood.

The opening was quite the neighborhood event – lots of local leaders, friends from the City of LA and neighbors showed up to see the new store. We even had the Jefferson High School marching band perform outside the store!


We presented Councilmember Perry today with a Fresh & Easy Superstar Shirt. Each week, at our company team meeting, we award Superstar Shirts to employees who have gone above and beyond the call of duty to do something extraordinary for our customers or their neighborhoods. This is the first time we’ve ever awarded a Superstar Shirt to someone outside our Fresh & Easy family, but we certainly feel Councilwoman Perry deserves one for her work in revitalizing the area and bring fresh, quality food to residents in the neighborhood.

We also had a team of Fresh & Easy volunteers in the neighborhood to help beautify 28th Street Elementary School by painting murals later this afternoon. One mural of the U.S. Map and the other one reminding kids to eat their fruit and veggies!


For more pictures and stories of the South LA opening, visit here, here and here!

Cheers!
~Sallie