Award winning wine at Fresh & Easy

Last month, our Fresh & Easy exclusive wines won 29 awards from the Los Angeles International Wine & Spirits Competition and the San Francisco International Wine Competition. We have now won over 80 awards for our exclusive wines, which are blended with the help of Master of Wine Phil Reedman. (there are less than 300 Masters of Wine in the world)

Nearly 60 of the 170 wines offered at our stores are exclusive to Fresh & Easy – and most of our wine sells for less than $10 a bottle. We’ve worked hard to simplify the wine selection process for our customers by arranging them by varietal instead of region and by putting tasting notes, food pairing suggestions and storage tips on the back label of our exclusive wine bottles. We don’t think wine should be complicated for customers and we believe great wine doesn’t have to be expensive to be…well, great.

Even more good news for wine lovers: we are introducing 25 new wines this summer!

To show off some of our wines and meet a few neighbors, we had a party at the very hip Roosevelt Hotel in – right across the street from our Hollywood & Sycamore store. Chef Mike prepared the food and Karen, our wine and beer manager, picked the wines. It just shows you, you don’t have to spend a lot of money on food and wine to throw a great party!