Turning old cards into new trees at fresh&easy

In the spirit of holiday giving, we’re asking our customers to help us give back to the environment. All of our stores will be collecting your used greeting cards through January 15th and recycling them.

All the proceeds will be donated to American Forests, a nonprofit organization we’ve partnered with that will use the money to plant trees in neighborhoods that need them, including those that have been affected by wildfires.

So remember to save those cards and bring them to your local fresh&easy to help turn them into new trees for a greener new year!

Happy Holidays!
-Gary

Saving 400,000 pounds of plastic from the landfill

We are working hard at fresh&easy to live up to our value of being a good neighbor by finding innovative and practical ways to reduce our carbon footprint.

We have found that by being thoughtful and paying attention to the little things, we can make a big impact. Take our ultra violet light sanitation machine for example. This one-of-a-kind machine was built by UV Doctor, a business based in LasVegas, that gives us the ability to sanitize and reuse our plastic display trays.
















This handy little machine sanitizes 60 trays per minute, which has already kept a whopping 400,000 pounds of plastic out of landfills. That amounts to approximately 24 elephants, or one full sized blue whale!

We have also committed to build LEED (Leadership in Energy and Environmental Design) certified buildings, and voluntarily joined the California Climate Action Registry and The Climate Registry to disclose our greenhouse gas emissions. Check out our 500k square foot solar roof live-feed on our distribution center in Riverside which currently produces over 75% of the center's energy.

For the full scoop on the F&E UV sanitation machine and to find the ways you can make a difference, visit Earth911.