Listening to our Customers

If you have been following us on Twitter or Facebook lately, you’ve probably seen us asking for your input on many different aspects of the store, including vegetarian and vegan products you love and would like to see in our stores. Since we first opened, vegetarian options have been one of the most common dietary requests we receive from customers, second only to gluten-free products.

In January, based on customer input, we added new gluten-free products to our range and made them easier to find in our stores. To kick off the discussion about improving our vegetarian options, we invited a group of customers over to our home office to share with us what kinds of food they look for in our stores as well as their ideas for fresh&easy vegetarian/vegan items.


We had a really great and informative conversation and we want to thank all of these bloggers for spending their evening talking about food with us! We learned a lot from you, as always.

A big thank you to:

Nhershoes
Newlywife
Sweatpantsmom
All things food

We still would love more feedback on what vegetarians or vegans would like to see in our stores, so please leave us a comment here on the blog and let us know what items you would like to be able to get at your local Fresh & Easy!

Cheers!

~Sallie

Eat well at Fresh & Easy with our new meals

Our customers told us they love our prepared meals, but wished we offered some with less calories, sodium and fat. We’re happy to report that we have been hard at work creating nutritionally balanced meals - called "eatwell" - and you can now find them in our stores! Eatwell gives you more nutritious options without having to compromise on quality or flavor.

The eatwell products you can now find on our shelves include ready-made meals, soups, salads sandwiches and sushi. We've displayed some of the nutritional information on the front of the package, and each product in the line has no more than 25 percent of the total daily values for calories, fat, saturated fat and sodium. And of course, since they’re fresh&easy brand, they’re only made with ingredients you can pronounce. Make sure to keep an eye out, since soon we’ll be introducing even more eatwell items!



Before launching these new products in stores, we asked local bloggers to join us at our home office to find out what they thought of them. A big thank you to all our blogger friends who came out for the tasting!



We could go on and on about how excited we are about these products, but it’s probably more interesting to see what our customers think:

SueBob's Snackish Blog
Bern Baby Bern
Random Walk Down Mommy Street
Rockin Mama
Funny Yellow Mom
Newly Wife
Temple of Fresh & Easy
N Her Shoes
Greenery in Mommyhood
Dine 909
The Frugal Diva
Traded my BMW for a Minivan
NEW! Sweatpants Mama

We are thrilled the eatwell products have received such a positive response so far and we’re eager to find out what you think too! Leave us a comment and let us know if you enjoyed eating well :)

Cheers,
Sallie

Listening to you – it’s a piece of cake!

We really love hearing from you. We love getting your comments about what you like and what you think we should improve. When we first set out to design and build Fresh & Easy, we went out and asked people what they wanted from a grocery store. Now, just a few short years later listening is still a huge part of how we run our company and we’re happy to report we have many ways to connect with you – through our website, Twitter, Customer Favorites and Kitchen Table polls, and now Facebook.

But it’s not just about taking the time to listen to your comments – it’s about figuring out a way to respond. Take for example the case of the fresh&easy Gourmet Chocolate Cupcakes.

Oakley, creator of the independent fan blog Temple of Fresh & Easy, bites into the sweet success of bringing back the fan favorite.

When we discontinued these cupcakes due to shipping and distribution issues, our in-boxes were immediately flooded with feedback from customers who missed their chocolaty goodness. We heard everything from “I cannot live without my chocolate cupcakes” to “I am devastated the cupcakes are no longer in the stores.” So we quickly figured out a way to get the cupcakes back on our shelves in just three weeks.

We also recently launched several more gluten free products and you might have noticed that we brought back and added new fresh&easy baking mixes, all as a direct response to customer feedback.


So as you bite into that chocolate cupcake or bake that vanilla bean cake, go right ahead and thank yourself and your neighbors. And keep the feedback and ideas coming, because we’re listening.

Cheers!
~Sallie

Gluten-Free at Fresh & Easy

We’re excited to report that we are introducing more gluten-free products to our range over the next few months and are currently offering hundreds of items in our stores that are made without gluten-containing ingredients!

Customers told us they wanted more gluten-free products to choose from and to easily identify which ones were gluten-free; and we listened. Just look for the maroon and green icon next to notable gluten-free products in our stores. Next time you’re in, ask your Kitchen Table attendant for a full list or just download it from our website at www.freshandeasy.com/glutenfree.


We hope you enjoy the new tasty gluten-free items in our stores and as always, we would love your feedback as we continue expanding the range!

Cheers!

Sallie

Gift cards worth giving

You told us you wanted gift cards and we listened!

Fresh&Easy gift cards are now available in $25 or $50 denominations just in time for the gift-giving season. Now giving the gift of wholesome products to your friends and family is even easier.

These convenient gift cards are the perfect gift - we wouldn't blame you for putting them on your own wish list!

You can find the fresh&easy gift cards at the front of our stores.

Cheers!
~SallieB