talking fresh&easy blog

Tuesday, February 2, 2010

Twitter Tasting with @Fresh_and_Easy

We’d like to invite all wine enthusiasts, who are 21 years of age or older, to participate in our upcoming Twitter Tasting! We thought it’d be fun to kick off the Valentine’s Day celebrations by giving you a taste of our fresh&easy wines.

On Tuesday, February 9th at 7pm (PST), we’ll taste three exclusive fresh&easy wines that are perfect for whether you’re celebrating Valentine’s Day with that special someone or with friends. Karen Fletcher, our Fresh & Easy Wine Manager, will be your host and can give you the inside scoop on the uniqueness of our wines. She’s excited to get your feedback and happy to answer your questions.

To join:
1. Sign up at Taste Live using Twitter, Facebook or creating a new account on the top right corner
2. Let us know you’ll be joining us by RSVPing here
3. Pick up a bottle at your local Fresh & Easy store
4. Log in to Taste Live and tweet with us on February 9th at 7:00PM (PT)– Hashtag: #FandEWine

We will be tasting the following Fresh & Easy exclusive wines:


Montcadi Cava Rose – under $6


Boro Hills Sauvignon Blanc – under $11


Matuco Malbec 2007 - under $10

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Wednesday, March 4, 2009

Exclusive peek into the F&E wine tasting room

Every wonder how we select our award winning wines at Fresh & Easy?

Meet our wine buyer, Karen, and our master of wine, Phil. They have the lucky job of sorting through vintages, and working with wine makers from all over the world to bring fantastic quality wines at great prices to our shelves.

Here is a sneak peek into their tasting room, where Karen takes us through some of her favorite wines.



(You heard correctly -- new wines to be introduced on the shelves in April!)

Here is a list of our recent award winning wines.

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