How does the sale of Fresh & Easy impact the Friends Rewards Program? On September 10, 2013, Fresh & Easy announced it is selling Fresh & Easy to The Yucaipa Companies, LLC. We are very pleased that this agreement with Yucaipa preserves more than 4,000 jobs and a vast majority of the business. We are also pleased to announce that the Friends of fresh&easy Rewards Program (“Friends Rewards”) will be offered by Yucaipa in the stores that Yucaipa will continue to operate. California state law does not allow the transfer of personal information of Friends Rewards members to the new buyer of Fresh & Easy, so you will be required to re-enroll in the Friends Rewards Program over the next several weeks. By re-enrolling, you will continue to earn points on your purchases, and your existing points and rewards balance will be honored. We will be sending instructions on re-enrollment soon.