Pink Slime...It's the Cat's Meow Our Pink Slime Swap Meat was a huge success - customers genuinely appreciated the opportunity to swap out meat they felt was questionable for some of our high quality fresh&easy ground beef. But the b
Today we opened the doors to our third San Francisco store, at the corner of Silver & Goettingen in the Portola district. (For more info on the Portola district, take a peek at this write up from the
Design the best bag ever. Yours. Calling all creative fresh&easy customers: Are you feeling artistic? Want to win free groceries for a year? If yes, then help us design out next reusable bag! We want to offer hip, cool bags that you
New bag, custom designed by a customer. The wait is over! Our new customer designed reusable bag is now available in stores. This limited edition bag was designed by one of our customers, Josephine Close. The best part of this bag, besides
New fresh&easy Bag, Custom-made by a Customer Back in April, we told you about our Design-A-Bag contest. In June, eight finalists were selected from more than 1,300 reusable bag design submissions and then we turned the voting over to our “friend
Customer feedback brings gluten-free and vegetarian foods to Fresh & Easy If you have been following us on Twitter or Facebook lately, you’ve probably seen us asking for your input on many different aspects of the store, including vegetarian and vegan products you love and
Eat well at Fresh & Easy with our new meals Our customers told us they love our prepared meals, but wished we offered some with less calories, sodium and fat. We’re happy to report that we have been hard at work creating nutritionally balanced
Listening to you – it’s a piece of cake! We really love hearing from you. We love getting your comments about what you like and what you think we should improve. When we first set out to design and build Fresh & Easy, we went out and asked p
Gluten-Free at Fresh & Easy We’re excited to report that we are introducing more gluten-free products to our range over the next few months and are currently offering hundreds of items in our stores that are made without gluten-
Fresh & Easy now in Fresno! We’re excited to share that yesterday we opened our first stores in Fresno, CA with the help of Mayor Ashley Swearengin, Councilmembers Mike Dages, Andreas Borgeas, Larry Westerlund and Blong Xiong, C
squaring the circle at fresh & easy Right from the start, we've been delighted by the customer response to our stores - they see us offering better/fresher products, cheaper prices, and just taking that bit extra care in everything we d
1000 ways to show we listened at fresh & easy Next Wednesday, we finish a 5 month programme, which has seen us add over 1000 products to our stores.We've always taken a simple approach to business - listen to what your customers are asking for, t
more fresh&easy stores opening! Today we celebrated with our new neighbors in Pasadena the grand opening of our 121st store at California & Lake.Here are some photos and a video from today's event!You can see more pictures of the op
following the customer at fresh&easy "follow the customer" is a phrase we use a lot, to describe the way we do business.The needs of customers after all are always evolving - think about your own lives - so what could be simpler than jus
fresh&easy opens 120th store We just opened our 120th store at Durango Dr. & El Capitan Way in Las Vegas and our new neighbors stormed in just after the ribbon cutting! Here are some photos…
Good Food in Frugal Times Just because we are in a recession doesn't mean that we should have to compromise the quality and taste of our groceries. Staying at home and cooking is a simple way to save money, but it can be overw
Family packs at fresh & easy We've always followed a very simple approach - listen to what your customers want, and then try and deliver it, better than anybody else.That's why we encourage customers to give us feedback - through
new year resolutions from fresh & easy Well, what an extraordinary year.With all that's happened in the world, it's easy to forget that fresh&easy only had its first birthday in November.From the start, it's been a business built by simply
where are the robots at fresh & easy? Since opening, our customers have time and again commented on just how friendly and helpful our staff are. It's a really defining feature of our stores.Yet, all our tills are supposedly automated. Ind
pausing for breath at fresh & easy Phew!We've opened 31 stores in 66 days so far this year...now we're pausing for breath.We've been delighted with the openings. There's always been a line of customers waiting for each store to open. I