Custom designed by a customer

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TFR-12-06652012 Design-A-Bag Contest winner now in stores!

We asked our customers to design our next reusable bag and nearly 600 great designs were submitted.  Over 25,000 Friends Rewards Program Members voted for their favorite and chose Eimi Marritt's design as the winner. 

Bag _articleEimi is a fresh&easy customer from Las Vegas, NV who won a year's worth of free groceries for winning the 2012 Design-A-Bag Contest.

We're happy to announce the wait is over and Eimi's bag is now available in stores for only 99 cents!

Make sure to pick up one of her limited-edition bags before they're gone so you too can enjoy the fruits of her labor!

Winner Eimi Marritt



"I am very happy that my bag design is available in stores! It will be exciting to see my friends and family carrying around something I helped create.  I'm also hopeful that my fun design will encourage customers to utilize reusable bags more frequently rather than always using paper or plastic bags." - Eimi Marritt


 Q&A with Eimi Marritt - 2012 Design-A-Bag Winner

Q. What was your first reaction when you found out you won the Design-A-Bag Contest?

A. I was really surprised.  I was in Japan at the time and was really happy! 

Q. How long were you in Japan?

A.  For about a month visiting family.  I was actually born there and moved to Las Vegas when I was thirteen.   I like how I get to wear flip-flops all year long in Vegas!

Q. What was your inspiration to create this winning design?

A. The inspiration for my design came from my favorite fruits I buy at fresh&easy. I kept the background white as it allowed the colors and splatter effect to pop.  I wanted to create a design that was simple and fresh, just like the store!

Q. How long did it take you to create your design?

A. About 3 days. I took pictures of the fruits that my mom bought at fresh&easy and then used Photoshop to create my design.

Q. Your bag design is really modern and unique, how long have you been an artist?

A. I took art classes and a graphic design class in high school.  Art is one of my favorite hobbies.  I like to draw, mostly with colored pencils.  I usually copy from books - if I see a recipe, I'll look at the picture and draw that.  I also like to draw people and since my grandpa likes landscapes, I drew that for him when I was recently in Japan.

Q. Aside from art, what are a few of your other hobbies?

A. I also like to swim, play badminton, watch movies and take pictures.

Q. Do you use reusable bags when you go shopping?

A. I usually go shopping with my mom and yes, she's always carrying one.

Q. What's your favorite aspect of fresh&easy?

A. I hadn't seen my fresh&easy store since I left for Japan a month ago.  I was just there and it looked different - I really liked it.  I saw some fresh peaches and a new pear cider, which I can't wait to buy with my winnings.

Q. Congrats on just graduating high school! Any plans for college?

A. Yeah, I'm going to University of Nevada, Reno to major in Chemical Engineering.  I didn't get any scholarships for college so all the money I won from winning this contest will help me pay for food when I move into the dorms.

Q. Anything else you'd like to add?

A. I want to thank my mom for not letting me give up. When I first created the design and tried to submit it online, it didn't work because the file was too large. I don't know much about computers so I gave up at that point. However, my mom told me to not give up. With her support, I figured out the solution and was able to submit my design.  If I gave up back then, I wouldn't have won.  I love you mom!