2012 Design-A-Bag Contest
winner now in stores!
We asked our customers to design our
next reusable bag and nearly 600 great designs were
submitted. Over 25,000 Friends
Rewards Program Members voted for their favorite and chose Eimi
Marritt's design as the winner.
Eimi is a fresh&easy customer from
Las Vegas, NV who won a year's worth of free groceries for winning
the 2012 Design-A-Bag Contest.
We're happy to announce the wait is over and Eimi's bag is now
available in stores for only 99 cents!
Make sure to pick up one of her limited-edition bags before
they're gone so you too can enjoy the fruits of her labor!
"I am very happy that my bag design is available in
stores! It will be exciting to see my friends and family carrying
around something I helped create. I'm also hopeful that my
fun design will encourage customers to utilize reusable bags more
frequently rather than always using paper or plastic bags." - Eimi
Q&A with Eimi Marritt - 2012 Design-A-Bag
Q. What was your first reaction when you found out you
won the Design-A-Bag Contest?
A. I was really surprised. I was in Japan at the time and
was really happy!
Q. How long were you in Japan?
A. For about a month visiting family. I was actually
born there and moved to Las Vegas when I was thirteen.
I like how I get to wear flip-flops all year long in
Q. What was your inspiration to create this winning
A. The inspiration for my design came from my favorite fruits I
buy at fresh&easy. I kept the background white as it allowed
the colors and splatter effect to pop. I wanted to create a
design that was simple and fresh, just like the store!
Q. How long did it take you to create your
A. About 3 days. I took pictures of the fruits that my mom
bought at fresh&easy and then used Photoshop to create my
Q. Your bag design is really modern and unique, how long
have you been an artist?
A. I took art classes and a graphic design class in high
school. Art is one of my favorite hobbies. I like to
draw, mostly with colored pencils. I usually copy from books
- if I see a recipe, I'll look at the picture and draw that.
I also like to draw people and since my grandpa likes landscapes, I
drew that for him when I was recently in Japan.
Q. Aside from art, what are a few of your other
A. I also like to swim, play badminton, watch movies and take
Q. Do you use reusable bags when you go
A. I usually go shopping with my mom and yes, she's always
Q. What's your favorite aspect of
A. I hadn't seen my fresh&easy store since I left for Japan
a month ago. I was just there and it looked different - I
really liked it. I saw some fresh peaches and a new pear
cider, which I can't wait to buy with my winnings.
Q. Congrats on just graduating high school! Any plans
A. Yeah, I'm going to University of Nevada, Reno to major in
Chemical Engineering. I didn't get any scholarships for
college so all the money I won from winning this contest will help
me pay for food when I move into the dorms.
Q. Anything else you'd like to add?
A. I want to thank my mom for not letting me give up. When
I first created the design and tried to submit it online, it didn't
work because the file was too large. I don't know much about
computers so I gave up at that point. However, my mom told me to
not give up. With her support, I figured out the solution and was
able to submit my design. If I gave up back then, I wouldn't
have won. I love you mom!