While fighting a battle with neuroblastoma, Alexandra "Alex" Scott was just four years old when she decided to take life's lemons and make lemonade.  She started a lemonade stand and donated all the money she raised to cancer research. By the time she sadly passed away at age 8, Alex had raised $1 million for cancer research and treatments.

Today, her mission to find a cure lives on through Alex's Lemonade Stand Foundation (ALSF), started by Alex's parents, Jay and Liz Scott. ALSF has raised over $55 million for cutting-edge cancer research projects and a travel program for cancer victims' families. 

When we heard about Alex's story and her mission, we wanted to help. So starting today, which is fittingly National Lemonade Day, through Sept. 4^th our stores will be holding a lemonade fundraising promotion - several of our fresh&easy lemonades will be on sale, with 5% of the proceeds being donated to ALSF.

By simply enjoying our yellow, mango, pink, blueberry, or raspberry lemonades you will not only be better prepared to endure this heat wave, but will be helping fight childhood cancers too! And an added bonus is that our lemonades don't contain any artificial colors, flavors or high-fructose corn syrup. Just refreshing goodness.

Another way you can help fight pediatric cancer is by scanning the barcode on the yellow lemon-shaped signs that are attached to each check-out (from 8/22 to 9/4). For every scan, $1 will be donated directly to ALSF. So during your next shopping trip, help us support this worthy cause and scan one of the yellow lemon signs and cooling down with some of our fresh&easy lemonade!